Designing the digital home for unBasic Nails
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unBasic Nails is a modern nail salon focused on delivering high-quality treatments within a calm, considered environment. As the business began to grow, it became clear that their existing digital presence no longer reflected the quality of the brand or supported new client enquiries effectively.
The goal was to create a website that felt aligned with the experience offered in-salon, while also providing a clear and intuitive journey for potential clients, built around a more thoughtful approach to conversion-led web design.
The website needed to clearly communicate the salon’s services, pricing and booking process, while maintaining a sense of simplicity and ease. It was important that new visitors could quickly understand what was offered and feel confident taking the next step.
Alongside this, the site needed to support local visibility and discovery, ensuring the business could be found by new clients searching in the area. This was supported through strong SEO-first foundations, helping the site perform beyond just its visual design.
The unBasic Nails brand already had a strong sense of identity, with a clear aesthetic direction rooted in simplicity and refinement. Our role was to translate this into a digital experience that felt consistent, cohesive and easy to navigate.
The design focused on clean layouts, generous spacing and a restrained colour palette, allowing the work itself to take centre stage. Every element was considered to ensure the site felt calm and uncluttered, while still guiding users clearly towards key actions such as booking or getting in touch.
From a structural perspective, the site was designed to prioritise clarity. Services, pricing and key information were organised in a way that removed friction, helping users move through the site naturally.
On the backend, the site was built to be simple and manageable, allowing the client to make updates easily as the business evolves. This aligns with our approach to ongoing digital partnerships, ensuring the website can continue to grow alongside the business.
The result is a clean, modern website that reflects the quality and attention to detail of the unBasic Nails brand. The new site provides a much clearer user experience, making it easier for potential clients to understand services, explore options and make bookings.
Since launch, the website has become a central part of the business’s digital presence, supporting both visibility and client enquiries, while providing a strong foundation for continued growth.
