Luxury Travel Website Design & Re-Build
1000%
Wanderlux is an established luxury travel concierge, curating exceptional experiences ranging from private expeditions to once-in-a-lifetime journeys beyond the ordinary. While the business itself was thriving, its eight-year-old website no longer reflected the level of service, detail and ambition behind the brand.
The brief was not simply to redesign the site, but to create a digital presence that could support the next stage of Wanderlux’s growth, both in how it communicated its offering and how it generated new enquiries.
The website needed to clearly articulate Wanderlux’s unique approach to travel, while showcasing the breadth and quality of experiences available. It was essential that visitors could quickly understand what set the brand apart, while still feeling immersed in the sense of discovery and possibility that defines luxury travel.
Alongside this, the site needed to be structured in a way that would support future growth, enabling the team to continuously expand their offering, publish content and refine their positioning over time, supported by strong SEO-first foundations.
Wanderlux already had a strong visual foundation, with an established logo and elements of a recognisable colour palette. Our role was to refine and elevate this into a more cohesive and considered brand direction, aligning closely with our approach to brand creative direction.
Drawing inspiration from the rich, earthy tones found across their travel content, we paired these with their signature turquoise to create a palette that feels both grounded and distinctive. This was complemented by refined typography, resulting in a brand system that feels as unique and considered as the experiences they offer.
From a design perspective, the website was built using a modular approach. This ensured consistency across the site, while allowing flexibility in how content is presented. Each section was carefully considered to guide the user journey, with the client closely involved throughout the process, providing input and feedback at each stage.
Behind the scenes, the focus was on creating a system that could support the business long-term. Built in WordPress using Bricks and custom fields, the site allows the Wanderlux team to easily add new experiences, update content and grow their extensive travel blog, without compromising on design or structure. This forms part of a broader approach to ongoing digital partnerships.
The result is a refined and visually immersive website that reflects the quality, care and ambition behind the Wanderlux brand. Early feedback has been extremely positive, both from the client and their audience, with the new site providing a much stronger platform for showcasing their work.
Following launch, Wanderlux partnered with Pagency on an ongoing basis, including SEO optimisation. Within the first month, the site has already seen a significant uplift in visibility, with clicks increasing by over 1000%, an early indication of the impact a more strategic, well-structured website can deliver.
